The Art of Social Media
Guy Kawasaki
1. General Theme/Argument
o The main point of the book was to emphasize the importance of social media when promoting a business or product. Kawasaki mentions that social media can determine the success or failure of your business or product. The author gives some tips throughout the book to use social media to its fullest potential. He also mentioned how social media can be very overwhelming for beginners but that after some practice any one can perfect their skills.
2. Connection with ENT 3003
o We didn’t work too much with social media in the class but I feel like it is still an essential part of entrepreneurship. Social media could certainly enhance our venture ideas that we came up with for the class.
3. Exercise
o For this class, I would design an exercise where students would need to use social media to promote their venture idea. I would also create different assignments that would require students to use different social media platforms to get the hang of it.
4. Biggest Surprise
o I knew that social media is an important tool that entrepreneurs use but I didn’t realize how important it really is. Social media has the potential or make or break your business. It reflects on the business and the entrepreneur how the social media is used.
Alejandra,
ReplyDeleteThis book seems super interesting and full of important information for entrepreneurs. I have learned a lot from other classes on how important social media can be to a business, like promoting the brand and products through advertisements, and keeping good customer relations by responding and handling to complaints received on social media. Your idea for an assignment seems very helpful, and would cover the topic of social media that we don’t discuss much in this class. Great job!
Hi Alejandra, I thought you did a great job with your response and it was an interesting topic because social media is so important in business and it must be used correctly. I read this book earlier in the semester and I learned so much from it because I didn't how how it could make or break a business. I liked how you added that social media could help make a business venture successful.
ReplyDelete