11A - Idea Napkin #1

1)    You. Who you are.What your talents are. What your skills and experiences are. Also: what are your aspirations? 

Ø  I am a third-year Business Administration major with a specialization in Portuguese. I hope to one day get a masters in hospital/health administration. I have a love of language and cultures and pick up languages pretty quickly. I am fluent in English and Spanish and am intermediate in Portuguese. Fortunately, I have had the opportunity to travel to many countries and have learned about a myriad of cultures firsthand. I feel that these attributes can help me work with different groups of people. 

2)    What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

Ø My product would be a software that could mark someone’s ID who is an alcoholic. When they go to purchase alcohol, the cashier will scan their ID and see if they have the marker. The marker would limit and place a fine on the alcohol they purchase. The software would protect the user’s information and keep everything private. Possible employers would not be able to see it. 

3)    Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

Ø The product would be sold specifically to a government agency. The government would have to require all places that sold liquor to scan people’s IDs regardless of how old the person looks. 

Ø The product could also be sold to medical institutions. Doctors and other medical professionals could use the software with patients.

4)    Why do they care? Your solution is only valuable insofar as customers believe its value to them. Here, explain why customers will actually pay you money to use your product or service. 

Ø The government has struggled with helping people with alcohol dependency, and this could be a step in the right direction.  The product would be of great service to society because it could reduce drunk driving and essentially save lives. The product would also really help those people that want to reduce alcohol intake by limiting them. 1 in 8 Americans is an alcoholic, so this could hopefully diminish that statistic. 

5)    What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

Ø It’s a different approach that can be used along with other options.  

Ø It respects their privacy. If they apply for a job, employers won’t be able to see the marker. 

Ø It would also be inexpensive to the people who need to use it. 

After evaluating each element, I realized that they seem to be tied together well. However, I feel that the one I had most difficulty with the core competencies. There are many different services/products that people could use instead of this one, so it was a bit difficult finding out what would make it stand out. Nevertheless, it’s still a very useful product that could truly make in impact in society, especially when used with the other products/services.